Change data types

Changing the Data Type of an Attribute

You have the option to let our system know what data type your attribute is. This in turn helps our system provide better accuracy in reporting and filtering.

You can change the data type of an attribute by visiting the Attributes section of your account and clicking on the drop-down tab to the right of the attribute.

If you have any issues updating the data type of your attributes, please reference our guidelines on accepted attribute data or contact [email protected].

Different Data Types

Data TypeDescriptionExamples
StringText based values[email protected]
Online purchase
NumberAny numeric value245.10

Values cannot include commas or monetary symbols:
$, %, €, £
BooleanTrue or false valuestrue, false, yes, no
(must be lower-case) 1, 0,
DateDate/time values must follow ISO 8601 format2017-10-23

Updated about a year ago

Change data types

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