You have the option to let our system know what data type your attribute is. This in turn helps our system provide better accuracy in reporting and filtering.

You can change the data type of an attribute by visiting the Attributes section of your account and clicking on the drop-down tab to the right of the attribute.

If you have any issues updating the data type of your attributes, please reference our guidelines on accepted attribute data or contact

Different Data Types

Data Type




Text based values Platinum Online purchase


Any numeric value

245.10 Values cannot include commas or monetary symbols: $, %, €, £


True or false values

true, false, yes, no (must be lower-case) 1, 0,


Date/time values must follow ISO 8601 format

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